SEO Glossary

1. SEO: – SEO (Search engine optimization) is a process of improving the site’s quality with the help of on page and off page optimization to improve the rate of traffic from search engines.
2. INTERNET MARKETING: – Internet Marketing is the process of providing services and products with the help of Internet. It is also known as Online Marketing, Web marketing etc.
3. ON PAGE OPTIMIZATION
   
4. OFF PAGE OPTIMIZATION
   
5. SEO TECHNIQUES: – There are some techniques which Search Engine Optimizers uses for promoting their sites these techniques included “WHITE HAT TECHNIQUE” and “BLACK HAT TECHNIQUE“.
6. CRAWLING: – A Search Engine has its own Robot or spider which crawl on every site and get the information about it for their Search engine database. These Robots or spiders are nothing but the program that browses the World Wide Web in automated manner.
7. PPC (Pay Per Click):- Pay per Click is a method of advertising a keyword through search engines.
8. Adwords:-Its an advertisement method through search engines for which an advertiser has to pay for each and every click on his/her advertisement.
9. Adsense:-These are the ads on your site by Search engines for which a search engine will pay you for each and every clicks on it.
10. Cache:-A cache is a temporary storage area in which a copy of something is placed in the context of the web,  a cache stores a web pages.