IMPORTANCE OF DIRECTORIES

• Increase the visibility on Search Engine: Getting into the Directories could be helpful to be appear on Search Engine while a keyword search. It provides a channel through which your site could be indexed by Search Engines.
• Some Directory pages having good page rank: As we all know that linking with a good page rank page is beneficial for a link. Link with the directories which are having good page rank could increase the value of a site.
• One Way links are more beneficial: One way links are more benefical than other linking methods. Most of the directories provides free linking and linking with them can increase the page rank of a site.
• Brings Traffic: There are lot of users who use Directories for their stuff therefore the directories are good place to get a good traffic rate for a site.

TYPES OF PPC (PAY PER CLICK)

There are 2 types of ads:

• Search Engine Ads (ADWORDS)
• Contextual /Content Ads (ADSENSE)

Search Engine Ads which are also called Adwords about which we have discussed earlier.
Contextual/Central Ads also called Ad sense. These ads are placed on web sites according to the site content or site theme. There are lots of site owner who are making money through these ads. Anyone can sign up to run their ads on this site by using the service provided by Google that is called Google Adsense programme (www.google.com/adsense). Google examine the pages which you will prefer to have ads and will put the ads according to the theme/content.
Google will provide you code which you have to add on your page and then Google automatically generate ads on your site on each time when your page will be loaded.

PPC (Pay Per Click)

PPC that is called Pay per Click is a method to promoting your keywords on search engine except getting Links from other sites you just have to bid for your keywords on Search Engine.  Your ad will be shown on Search engine as “Sponsored links”, which will be having your keywords, description and link.

Process:

• Get registered on PPC system provide all the required information and load your account.
• Create ads for your site by providing Title, Description and the link which you want to be visited by your visitors.
• You can bid on each Keyword for your position.

Most of the Search Engine process suggests you to bid more because the process says that the higher is your bid, the higher will be your position.

Google which is one of the major Search Engine also provides PPC services. Google PPC system is little bit complicated than others. Google PPC ads called Google Adwords. When Google has to position on your keyword, it depends on your bid amount as well as the clicks you get on the keyword in past. Therefore if you had a good clicks on your keyword in past, you can get a good position even if your bid is low.