Do as much as u can for your site. There are lots of brands which are already popular among their customers. For those brands Search engine position is not very important. They will get traffic because of their goodwill. On the other hand the brands which are new in market or the sites which are new for visitors needs to be in search engine position to get the traffic for them.
Therefore the conclusion is doing whatever you can for your company’s popularity. Popularity will also help you to get a good position on Search engine.
